Targeted Data Lists are gold, make no mistake about it.
The most common questions are: Where do I get good data, and more importantly, what in heavens name do I do with it once I’ve struck gold? Simply put, your main objective is to reach your clients in the quickest way possible, and obtain as many sales as you can possibly close.
This can be done in one of two ways; Direct Mail or Telemarketing. Each has its hot points, the subject of an entirely different article, but most likely, a company would call those people who ARE NOT on the DNC (Do Not Call) list, and use a wholesale printing facility for those who are on the DNC list.
Using the Post Office generally generate a better quality contact as the target client is the one initiating a inbound phone response, but this method is ultimately more expensive.
With either methodology you choose, having control over your lists is imperative.
Both kinds of advertising require the optimal list; and finding the right company, who doesn’t take your money and run, is difficult in a competitive landscape. You basically have to trust their list names and numbers are accurately pulled. A great place to start is with companies like The Leads Warehouse, Info USA, and of course the company I work for. (Low Key Plug I Know)
The nice part about finding a good lead/list supplier is defined by pennies, but equals huge profits, working with the right list manager will allow you to get lists for under a few pennies a name but have highly targeted results. This make you more money, makes your agents happier to work for you, and increases your sales count. All nice things you can have with just the flip of a marketing switch; with the right provider.
Here are the Top 5 Tips when you are buying data or using lists for marketing:
1) Does the representative sound educated? This may sound like a no-brainer, but when you start making calls you will see that most salespeople cant establish the difference between credit bureau and credit modeled data.
2) What are their lists geared for – quality mail lists or quality telemarketing lists? Not all lists are developed the same.
3) What campaigns are they currently running? If you are looking for an inexpensive debt list – do they currently have debt settlement clients?
4) Do they have Stats and Numbers for your review? A good provider will have ballpark response ranges. (Hint: If they say it all depends on the client – then you are on the wrong track)
5) Do they offer free samples? This is almost always indicative of someone reselling someone Else’s list. Unless you are a major player needing hundreds of thousands of records a day, the only people who will give you a free list are throwing someone’s list against the wall to test it with your time and money.
To finish this up, using the wrong list provider can be a trying experience, using the right one can give you targeted prospects who want what you have. Make sure you pick the right person for your data needs!
Why Listen To This Article?: Robert Brack manages Wholesale Lead Generation for Inc. 500 Companies. Be sure to speak with him before settling for second best about your Targeted Data List.
