Some companies have people on staff that are so prolific with the writing and ideas for content on their site, they are channeling Stephen King without the creepy horror. But so often the content tapers off, even for us. I have been jotting down ideas that I come up with or collect from reading all over the next and looking at other sites, this is a list we pull from when clients, or even our own writers, get stuck.
Declare your new product offerings as well as any special offers or sales. Make a list of reasons why your customers prefer to do business with you. Make it a long blog format. Describe why your products or services are higher quality than others.
Employee profiles. In depth product reviews, one at a time. Buying guides for your products, or how to choose a provider guides for service industries. Share humorous office stories, or customer stories; get personal. Share customer testimonials with a guest writer, or repeat what you heard. Answer a client question that has come up more than once (re-write your FAQ in your blog, one question at a time).
NEWS- talk about any type of news that correlates to your field of work. Opinionize it and tell how is affects you. Company news is another good idea. This can be high priority or trivial information. Talk about any achievements or presentations you went to.
Things to avoid, products to avoid, the negative spin on What Not to Do. Recommendations of companies you do business with: your web designer, your cellphone service. Look at your competitors. It is allowed and will spark your mind for ideas. also look at related sites that are not competitors but complementary. Make lists. Make Top Fives. Top Five mistakes you see. Top Five Sellers and why. Top Five trends.
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